Social media is becoming ever more prevalent in business. It’s a great, cost effective way to promote yourself and to interact with customers both new and old. In this post, we offer a few top tips for social media marketing success.
Get on the Biggest Platforms
There is a multitude of social media platforms out there and it would take up a lot of resources to do them all justice. However, one of the best tips for social media marketing is to get acquainted with the biggest ones.
Facebook has 1.59 billion users, offering exceptional potential to connect with people. It also features an easy to manage advertising system.
Content is shared relentlessly around Twitter making it relatively easy for one of your posts to gain momentum. What’s popular on Twitter changes rapidly so it’s vital to stay on top of the latest tweeting trends.
LinkedIn is an essential B2B tool that allows you to connect with business professionals across your industry and beyond. The platform’s advertising system allows you to be very specific with who you target.
Instagram is a great platform for companies with visual products as well as those businesses who want to promote their services with a bit of creativity. Behind the scene photos and footage can help a company to build its personality and engage with customers.
Evaluate Your Approach
While one company may find great success from a Facebook campaign, another might find they generate more interest through their endeavours on LinkedIn. One of the top tips for social media marketing we would always recommend is to continually assess what work best for you. While you don’t have to abandon an underperforming platform it can be useful to put more effort into the side of social media marketing that works best for you.
Consistently Create Quality Content
A viral post is often thought of as the holy grail of a social media campaign. Yet while it can garner you 15 minutes of fame, it’s perhaps more beneficial to produce consistently high quality content. This is content that engages your key audience. It should be informative, sharable and actionable.
Respond to Customers Quickly
Social media makes it easy for you to reach out to customers. It also makes it easy for customers to reach out to you. When customers comment on your posts, you should always aim to respond in a timely manner. This is particularly important when it comes to negative comments, as it gives you a better chance of diffusing any issues promptly.
We hope you found our tips for social media marketing useful. If you would like to find out more about how we can help with your social media marketing, please don’t hesitate to get in touch – we’d love to hear from you.