Why Logo Design Is Daunting and How To Get One

Your logo design is important, it is one of the first things a potential customer sees that represents your brand. However it can be daunting and become a roadblock to successfully creating/developing your brand.

At The Creative Marketing Studio we understand how important the logo is to a business and why as the first piece of the branding puzzle most businesses tackle why it can be so daunting.

Logo Design Challenges

The choices for logo design are seemingly endless, particularly if you are starting from scratch. Do you go for something simple or complex, something that says exactly what you do or that focuses on design rather than description?

The answers to these questions can only be found if you understand what you are trying to achieve and what reaction you are trying to elicit from potential customers with your logo.

Some brands spend millions of pounds on this process, but the best place to start is with the business management team and a designer bringing in potential customers to get feedback once a few ideas have been developed.

Very few logos are created from the first draft that a designer creates, normally it is best to get a few different ideas roughly sketched and then develop those that resonate the most with the business and potential customers.

The Creative Marketing Studio Logo Design

We love helping businesses create a logo design that represents the brand image and personality that they are trying to convey. It allows us to get under the skin of the business and put together creative ideas that represent what the business is trying to achieve.

This process can then be built on when creating the rest of the brand, making the creation of the website and promotional material such as flyers a more streamlined process as the key essence of the business has been captured in the discussion around the logo.

If you are unsure where to get started with your logo, please get in touch for a free initial consultation.