How to drive traffic to your website

Getting people to visit your website can involve lots of tricks and tactics and can take time to build momentum.

Here are numerous ways you can drive traffic to your website.

  • Advertise

Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, raising your online profile and getting your site seen.

Do you just want more traffic, or are you looking to increase sales too?

You will need to adjust your paid strategy to suit your goals. Each paid channel works differently, so think carefully about your objectives before you commit.

Content is key when running adverts and posting on social media, and there are ways to structure your post to make it more appealing to your target audience. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to choose the appropriate keywords as part of your paid search strategies.Get strategic and seek advice if needed!

  • Try a mix of things

There is no quick fix for content marketing, and it can be trial and error. Your marketing strategy should be flexible to allow for changes. You will need to use a mix of marketing tactics (content, video, photos, blogs, online directory listings etc.) to engage your audience and ensure you have a wide reach. 

  • Write Snappy Headlines

Headlines are one of the most important parts of your content. Without a catchy headline, most blogs will not be read. Take your time to come up with something that people cannot ignore.

  • SEO

People can be baffled by SEO which is understandable but optimising your content for search engines is still a valuable and worthwhile practice. There are lots of ways to help you increase your search engine results which can include the image alt text, keywords, internal links, meta descriptions and updating your website regularly. All of these, and more, can help your organic reach.

  • Guest Blogging

Securing a guest post on another site can increase blog traffic to your website and help build your brand.

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Make sure that you only post high-quality, original content without spam links, because Google is getting tough on low-quality guest blogging.

Make sure you choose wisely though and pick credible sites/bloggers who enhance your brand and do things properly!

  • Email Marketing

Don’t forget about the traditional methods.

Email marketing can be a powerful tool and can result in a significant increase in traffic…and sales! Just be careful not to bombard people with relentless emails for the sake of it.

There are some great email platforms out there that allow you to brand your emails and monitor the open and click through rates. Sendinblue and MailChimp are great options and have a free package for you to try. Just remember you need to be GDPR compliant!

  • Make Sure Your Site is Responsive

Today, more people are using mobile devices to access the web. Even if you have a simple website you still need to ensure that it is accessible and viewable across a range of devices. Check your analytics and see how many people actually view your site on their phone. If people find it hard work to view your website on their mobile device, you will lose them!

  • Make Yourself Heard

Visit sites that are relevant to your business on a regular basis, and comment. Commenting doesn’t necessarily provide immediate results but will help raise your profile and make people see you are an expert in your field.

  • Examine Your Analytics Data

Google Analytics is an invaluable source of data. Keep a close eye on your Analytics data and use this information to be more strategic. Pay attention to what posts and pages are proving the most popular. Analyse visitor data to see how, where and when your site traffic is coming from. You can then work out who to target and how!

  • Social Media

Social Media is all about being proactive. Just posting is not enough. People need to know you exist, so you need to be seen!

One of the best ways to increase traffic to your website is to use social media channels to promote your content. Linking to a blog on your website is a great way to drive traffic. You can also set up landing pages on your site for a specific campaign. This will allow you to look at your Google Analytics and see how well your campaign is performing. This landing page can include specific content and a call to action to drive sales.

All social media channels are used differently. Twitter is used for short, snappy conversations and Pinterest and Instagram are ideal for promoting lifestyle or products. Facebook is light and friendly but remember organic reach is limited, so you will need to back this up with some paid advertising.

  • Stay active on Social Media

You shouldn’t just share content through social channels – you should be actively participating in the online community, too. Join in group discussions and comment on relevant posts.

Respond and answer questions if people ask questions and leave comments and engage with your audience. People generally don’t like being sold to so post advice and informative content that they will find useful. Don’t just use social media to sell.

Get social!

  • Incorporate Video into Your Content Strategy

Video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that posting videos and images with your posts gets much higher engagement and people will spend longer on your channels and website too.

  • Host Webinars

Webinars are an excellent way to show that you are an expert in your field and people love to learn! Combine it with an effective social media campaign, and your webinars can be a great way to increase traffic to your website. Send out an email a week or so ahead of time, and a reminder the day before the webinar. Allow people to access your presentation after the webinar and don’t forget to follow up with your virtual attendees and get some feedback. This may also be a good opportunity to sell your services/products too.

If you’ve got your own tips for increasing traffic to your website or have a success story to share, we would love to hear from you so please do get in touch!